Privacy Policy, ElectriQual Ltd.

This notice explains what personal data electriQual collects, why, what we do with it, and your rights. We've kept it as plain as we can.

Who we are

electriQual is a trading name of ElectriQual Ltd., a company registered in England and Wales with company number 16283271. Our registered office is 2 Laburnum Avenue, Sutton, SM1 3QN.

We decide how your personal data is used, which makes us the "controller" of it under UK data protection law. We are registered with the Information Commissioner's Office (ICO), registration number ZB966859.

You can contact us about anything in this notice at support@electriqual.com.

What this notice covers

This notice covers:

• our website, electriqual.com
• the electriQual waitlist
• the electriQual revision portal, including your account and any pass you buy
• the emails we send you
• messages you send us, whether by email, through a form on our website, or on social media

The data we collect and why

• Your email address - when you join the waitlist to email you when the portal opens, with updates and any launch offers. Our legal basis = your consent.
• The date and time you joined - automatically when you join to keep an accurate list, and to check who qualifies for any offer we announce to the waitlist. Our legal basis = your consent.
• Whether you open our emails and click the links in them - when you open an email to see which emails are useful and keep our list healthy. Our legal basis = Our legitimate interests (running and improving electriQual).
• How you use our website: pages visited, device and browser type, rough location based on your internet connection, and how you found us - When you visit the site to understand how the website is used and improve it. Our legal basis = Our legitimate interests (see “Cookies” below).
• A record of your consent: the wording you agreed to and when - When you join the waitlist to show we have your permission to email you. Our legal basis = Legal obligation.
• Data protection requests and complaints you send us - When you send one To deal with your request or complaint. Our legal basis = Legal obligation.

If you use the portal

Your email address and when you created your account - when you sign up to create your account, send your sign-in codes, and contact you about your account or pass. Our legal basis = Contract.

Revision tips and offers by email are off unless you ask for them. You can turn them on by ticking the box when you sign in, and turn them on or off at any time on your Account page.

The passes you buy: pass length, start and end dates, amount paid, Stripe's payment reference, and whether you ticked the box agreeing that your pass starts straight away - when you buy a pass to give you access, show your purchases, and handle any refund. Our legal basis = Contract; we keep the payment records because tax and accounting law requires it (legal obligation).

Your revision progress: the cards you've mastered, cards you've saved, your test and mock exam results, and any mock exam in progress - as you use the portal so your progress is saved and follows you between devices. Our legal basis = Contract.

Your signed-in devices: device and browser type (for example "iPhone · Safari"), when each was last used, and when its sign-in runs out - when you sign in to limit a pass to two devices and let you sign a device out. Our legal basis = Contract.

We don't collect your name, a password or your card details in the portal. You sign in with a one-time code we email you, and Stripe handles your card.

"Contract" means we need the data to provide the account or pass you asked for.

"Legitimate interests" means we use your data in ways you would reasonably expect, for a genuine business reason, and only where that doesn't override your rights.

We do not use your data to make automated decisions about you.

If you reach the portal through one of our links (for example from a page on our website, a social media post or a tutor), the link carries a short label naming where it was, such as “am2-page”. We save that label once, when your account is created, so we can see which pages and posts help people find electriQual. It is not used for advertising, isn’t shared with anyone, and is deleted with your account. (Legal basis: our legitimate interest in knowing which of our pages and posts work.)

If you've bought from electriQual before

If you bought from electriQual in the past, we hold the details from that purchase: your name, email address, what you bought and when. Your card details were handled by Stripe, our payment provider. We never saw or stored them.

We keep these records because tax and accounting law requires it (our legal obligation).

We will only send you marketing emails about electriQual if you agreed to receive them, or if you bought from us and were given the chance to opt out when you did. Every marketing email we send includes an unsubscribe link. You can also tell us at any time, by emailing support@electriqual.com, that you don't want marketing emails.

Cookies

Cookies are small files a website stores on your device.

Essential cookies make the website work. They are always on.

Analytics cookies are set by Squarespace, the company that hosts our website. They tell us how the website is used overall, for example which pages are visited most. We do not use them for advertising. When you first visit, our cookie banner lets you accept or decline them. To change your choice later, clear the cookies for electriqual.com in your browser, and the banner will appear again.

We do not use advertising cookies or social media tracking tools on this website. If that ever changes, we will update this notice and ask for your consent first.

The portal does not use analytics or advertising cookies. It stores two things in your browser: your sign-in, so you stay signed in, and a random code that identifies your device, so we can keep a pass to two devices. Both are essential for the portal to work, so we don't ask for consent. When you pay, Stripe's checkout page uses its own cookies to keep payments secure and prevent fraud.

Our emails

We only send marketing emails to people who asked to receive them.

Every marketing email we send has an unsubscribe link. You can also unsubscribe by emailing support@electriqual.com.

When you unsubscribe, we keep your email address on a short "do not contact" list. That is the only way we can make sure we never email you again by mistake.

If you have a portal account, we also send the emails you need to use it: your sign-in codes, and messages about your account or pass. These aren't marketing, so they don't have an unsubscribe link. Stripe emails you a receipt when you buy a pass. You can switch revision tips and offers on or off at any time on your Account page.

Who we share your data with

We never sell your personal data.

We use trusted service providers who handle data only on our instructions:

• Squarespace hosts our website and runs our signup form, mailing list, email sending and website analytics.
• Google (Google Workspace) provides our business email and the spreadsheet where we keep a backup of waitlist signups.
• Stripe processed payments for past electriQual purchases and holds those payment records. Stripe handles payments for portal passes, and processed payments for past electriQual purchases. It holds those payment records. Stripe also uses some payment data for its own purposes, such as preventing fraud, under its own privacy policy.
• Supabase stores portal accounts and their data, including progress and passes, on servers in London.
• Postmark (ActiveCampaign) sends the portal's sign-in emails.
• Resend sends our revision tips and offers by email, only to portal users who have asked for them. It receives your email address and the emails we send you. We have switched off its open and click tracking.
• Cloudflare delivers the portal's pages to your browser securely.

We may also share data if the law requires us to. If electriQual is ever sold, your data would pass to the new owner, who would have to keep to this notice.

If you contact us on a social media platform such as TikTok, Instagram, YouTube, Facebook or X, that platform also handles your data under its own privacy policy.

Data transferred outside the UK

Some of our providers are based in the United States and may process your data there. Where that happens, the transfer is protected by safeguards recognised under UK law, such as the UK International Data Transfer Addendum or the UK–US Data Bridge. For the portal, this includes Postmark, Resend and Stripe.

How long we keep your data

Waitlist email address and joining date = Until you unsubscribe, or 12 months after the portal opens if you haven't bought a pass, whichever comes first.

Past purchase records (name, email, what you bought and when) = For as long as tax and accounting law requires, usually 6 years from the end of the financial year the purchase was in.

Portal account, progress, devices and email setting = Until you delete your account.

Portal device sign-ins = They end after 60 days without use.

Portal pass and payment records = For as long as tax and accounting law requires, usually 6 years from the end of the financial year the purchase was in, even if you delete your account.

Record of your consent = For as long as we email you, then 2 years so we can show we had permission.

"Do not contact" list (email address only) = For as long as we need it to make sure we don't email you again.

Messages you send us = 2 years after our last contact with you.

Data protection requests and complaints = 2 years after the matter is closed.

Website analytics = Held by Squarespace, in overall figures rather than about you personally.

Your Rights

You have the right to:

• ask for a copy of the personal data we hold about you
• ask us to correct data that's wrong
• ask us to delete your data
• ask us to limit how we use your data
• object to how we use your data, including the right to stop marketing emails at any time
• withdraw your consent at any time, without affecting anything we did before you withdrew it
• ask for data you gave us with your consent in a format you can take elsewhere

To use any of these rights, email support@electriqual.com. It's free. We will reply within one month, and may ask you to confirm who you are before we act.

If you have a portal account, you can also delete it yourself at any time with the Delete my account button on your Account page. This deletes your account, progress and devices straight away. Any time left on a pass is lost, and we keep pass and payment records for as long as tax law requires.

Complaints

If you're unhappy with how we've handled your personal data, please tell us first. Email support@electriqual.com.

We will acknowledge your complaint within 30 days, keep you updated while we look into it, and tell you the outcome.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator:

• Website: ico.org.uk/make-a-complaint
• Phone: 0303 123 1113

If you're under 18

Many apprentices are 16 or 17. This notice applies to you in exactly the same way, and we've tried to write it so it's easy to follow.

We don't knowingly collect personal data from anyone under 13. If you are under 13, please don't join the waitlist. If you think someone under 13 has joined, contact us and we will delete their details.

You must be 16 or over to buy a portal pass.

Keeping your data safe

Our accounts are protected with two-step sign-in, and only electriQual can access your data. In the portal, you sign in with a one-time code instead of a password, each learner can only read their own records, and paid content is released only after our server checks your pass. All connections are encrypted, and your card details never reach us. No way of storing or sending data over the internet is completely secure. If a breach happens that puts your data at risk, we will report it to the ICO where the law requires, and tell you directly if the risk to you is high.

Changes to this notice

When we update this notice, we change the date at the top. If we make an important change, we will email the people it affects to let them know.